MEOW is made using only the highest quality ingredients aimed at nourishing your pet's health. We combine the nutrition and taste of fresh, raw food and put it through a gentle air drying process which safely preserves the ingredients, without damaging the natural nutrients. It is simply delicious healthy food that your cat will love!
WHAT IS AIR DRYING? Air drying is a technique that has been used for centuries to naturally preserve meat. The process eliminates pathogenic bacteria, such as e.coli, salmonella and listeria, while protecting the natural nutrition of our ingredients. The slow and gentle air-drying process creates a food that is as nutrient-rich and digestible as a raw diet. It provides a 24-month shelf life, naturally, without the need for artificial preservatives, sugars or glycerines. As a further safety step, Meow products are micro tested and screened before and after air-drying and are only released for sale after approval by MPI (Ministry of Primary Industries, which is New Zealand’s government's regulatory authority). You just need to open the bag and serve.